The same enquiry.
Two different worlds.
A homeowner messages a mortgage broker's website at 9:14pm on a Sunday — "my fixed rate ends soon, should I remortgage?"
Here's what happens next.
Most broker websites today
Visitor (9:14pm Sun)
"Hi — my fixed rate ends in a few months and I want to see if I should remortgage. Can someone help?"
Auto-reply
"Thanks for your message. We'll get back to you as soon as we can."
Sunday night — no response.
Monday 11:42am — call attempt, voicemail.
Tuesday — lead gone cold, already remortgaged elsewhere.
With an Integriti smart agent
Visitor (9:14pm Sun)
"Hi — my fixed rate ends in a few months and I want to see if I should remortgage. Can someone help?"
AI Agent (9 seconds later)
"Of course — I can help you look at your options tonight. Is this for your main home, or a buy-to-let?"
"Main home. It's fairly urgent."
"Understood — treated as priority. I can book you a free 20-minute call with an adviser. Earliest slots: Mon 9:30am, Mon 1pm, Tue 10am."
"78% of buyers go with whoever answers first.
You're 100x more likely to reach someone within 5 minutes than 30."
Source: MIT / InsideSales Lead Response Management Study
No pressure — just a look at what a smart agent could do on your website.